wrightfood photography manual – digital version!

April 21, 2011

OK folks, gonna make this one short and sweet. Lots and lots of people have asked for a digital version of the Wrightfood Food Photography manual that I have started selling last week to raise money for Japan.

The original hardback book is available through blurb for $44.44. With the profit that Blurb takes, this leaves $10 for Japan. I make nothing on this sale.

The digital version of this book is available through Tradebit, in both PDF and ePUB formats for $20 I know Tradebit might look a bit hokey, but it is a great German company that do secure digital content downloads and offer the most competitive pricing. Both the PDF format and ePUB format will give $14/sale to Japan – again I make nothing.

I personally would choose the PDF version. The formatting is much nicer, and the images are larger. ePUB has a lot of formatting restrictions, and image size restrictions that does hamper a book like this a bit. The content is still the same – I just think the PDF version is prettier to look at.

So, go buy it! Here is the info on the book again, if you cannot be arsed to look back at the last post:

I wrote a short book on food photography. It covers everything you need to know to get yourself taking great food photos in your house. Examples of how to use scrims, bounce cards, natural light, artificial light. Everything to get you going.

I wanted it to be more than that though. So, what I did was include a bunch of examples. On one full page you see the food photo I took and on the page next to it you get a detailed description of the setup, along with an illustration I did showing exactly how the scene was setup. Where the light was coming from. Where the bounces are. Where the camera is – AND WHY.

There are examples for both natural and artificial light. I talk about lenses, cameras, tripods all that good stuff. I even give advice on composition, scene setup and all that stuff.

By the time you finish this short book, I want you to be able to take really great shots of your awesome food at home. No studio stuff, just a camera and some light, and a few doodads that you can buy at an art supply store.

Sales update: so far the hardback book has sold 75 copies. That means $750 has been raised for Japan. That is awesome. You guys are brilliant, absolutely brilliant. I am hoping the digital versions of this book will help push this number much higher!

And one final thing.. I know that with this digital version it is easy to pirate and copy it for your friends. Since this book is entirely for charity, you frankly are a total scum bag if you think this is acceptable. It has nothing to do with how much work I put in to the thing, it has everything to do about raising money for people who desperately need our help.

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  • Danielle April 21, 2011 at 5:35 am

    Thanks for all your work on this. Can’t wait to download it!

  • Jen Yu April 21, 2011 at 6:42 am

    You are AWESOME, Matt! xoxo

  • Kelly April 21, 2011 at 12:24 pm

    Thank you– for creating this book in the first place, for donating all of you time and talents for charity, and for providing it in various formats. I’m off to purchase the PDF version.

  • NorCal Cazadora April 21, 2011 at 5:47 pm

    Sounds like a win-win to me. Heading over to get the PDF now!

  • Dennis April 21, 2011 at 7:17 pm

    Congratulations on your book! I’ll have to check it out! Great work!

  • Ernie April 21, 2011 at 8:13 pm

    Hey man – I cant tell you how much I love your blog. The writing, photography and wit are all top notch. Just found it last week and it is already one of my go to places everyday. Really, really love your stuff. Just recently got a couple paying food photography gigs and have been doing research. I will definitely be buying the digi copy of your book. Keep on keepin on man!

  • Linda April 22, 2011 at 2:19 pm

    Tradebit have the two files the wrong way round! I clicked on the PDF version to buy it, but it’s given me the ePUB version instead. And if you click on the ePUB version, you get the PDF.

    And now I don’t have any software that will read the ePUB version.

  • Mardi@eatlivetravelwrite April 23, 2011 at 11:45 am

    I won a copy of the hardcover version from Foodgawker and I LOVE it. I am recommending the e-version to everyone I know – it’s that fab!!! Thank you so much for your hard work and for demystifying a lot of things for me!

  • Carolyn April 23, 2011 at 1:41 pm

    This is awesome that you’ve made a PDF version available (it is much more within my current budget than the hardback), and that it serves such a worthy purpose. After speeding through some of your photography posts, I would love to have all the info in one spot so you now have another customer!

  • Darina April 24, 2011 at 2:52 am

    Thank you for taking so much time with this and donating the proceeds to charity. What a great idea. Love your blog.

  • John April 26, 2011 at 5:19 pm

    Just purchased this morning. It was a great read and very informative. Such a noble deed donating the proceeds to charity. Bravo !

  • Christopher April 27, 2011 at 12:35 am

    Great primer Matt- I especially like the shot set-up diagrams. Some day, we’ll plan our shoots, as opposed to ‘hey- this just came out of the oven!’, and the setups already have me thinking…

    Also- thank you for finding a way to use what you do to make a difference. It sets a great example!

  • James April 29, 2011 at 3:13 am

    Hi Matt,

    Love the new book with your permission I would like to post about it on my blog. Please let me know if that would be alright with you


    • mattwright April 29, 2011 at 4:32 am

      James – yes, yes, and er yes! go ahead, thankyou!

  • Ashley May 2, 2011 at 2:53 am

    Has anyone tried to dowload with their Nook and have it Work??

    • mattwright May 3, 2011 at 3:47 am

      Ashley – sorry, I don’t have a nook, so have no idea if it will work or not.

  • Your Secret Admirer May 5, 2011 at 12:49 pm

    I hope you don’t mind I gave your new book a quick mention over on my fresh out of the oven blog. I found it to be wonderful and I am super proud of the photos I have already taken with your advice. I loved your open, honest voice throughout the book and really enjoyed reading it from cover to cover (or digital start to end as the case may be) Best wishes!

  • Helene May 8, 2011 at 5:46 pm

    Received the book from blurb in excellent condition. I do refer to it a lot for food photography. Hopefully people will order it. If you don’t mind I will put a link on my blog for your book. Can I use your picture of the cover of the book for it?