Wrightfood – The Book Deal

April 1, 2010

I have had to keep this one quiet, really quiet. Which, as anyone that knows me could tell you, is a ridiculously hard concept for me to grasp. This has been in the works for some time, and I am so happy that today is the day I get to share this with you!

(did anyone notice that I changed my blog header to now match somewhat of the front cover?)

I am finding this one rather hard to put in to words, so instead of rambling on about how proud I am, and all that jazz, I guess I should tell you what is going to be in it.

The book covers much more than just recipes, however it is stocked full of those too. Some recipes are from my blog (like the modern take on clam chowder you see on the cover), however most recipes are completely new – and as you might gather focus around seafood. Pork lovers rejoice however because I have managed to slip a few cheeky bits of pork in there too. Lardo wrapped scallops anyone?

So as mentioned, the book is a lot more than just recipes. A good portion of the book is about the adventures I have had catching my own fish for dinner. I started fishing back in England when I was 11 years old. Whilst I stopped when I moved to the US, I started up again for the sakes of this book. A little differently however… I wanted to go bigger, and badder than ever before.

For instance – a whole chapter is devoted to me going hunting for Bluefin Tuna. Now, I have no idea why but these things are pretty bloody hard to find these days. I swear we were out on the ocean for what seemed like days. What I wasn’t surprised for however was what followed after I finally caught one of the bloody great things. Now, once it was on the boat I figured the best way to kill it would be to hit it over the head with a stick. Boy, that fish was like the Arnie of Bluefins. I swear I was clubbing that sucker for what seemed like 20 minutes before it gave up. Heck. These bluefin’s are tough. No wonder the price on them is so high.

After the bluefin I wanted something more. Shark and Swordfish. For these we traveled far and wide again. I managed to catch a shark and a swordfish on the same day! (that saved the publisher some cash, I can tell you! those charter boats aren’t cheap). This time however I didn’t use the old clubbing technique.. heck no, sharks have big teeth you know!! Instead the captain of the boat took care of it, I just cheered him on from the side – all supportive.. These were trophy fish to be honest – there was no way I could eat something this big and good looking. So instead, I got an old college buddy of mine who does some illegal taxidermy to mount these suckers for me. I haven’t told Danika yet… I bet she is going to love em when they show up on our doorstep!

Anyhow, as you can tell, I am really excited. I will give more details as soon as I know the release date!

Have a great day everyone!!!

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  • ED Schenk April 1, 2010 at 11:49 am

    Congratulations! I’ve always enjoyed your blog.

  • noĆ«lle {simmer down!} April 1, 2010 at 1:20 pm

    Wow, nicely done, Matt!! Congratulations. The new design looks brilliant as well. Can’t wait to read all about your fishing exploits.

  • Alex April 1, 2010 at 1:52 pm

    Fantastic stuff. Good on you for whacking the life out of that blue fin too, nasty blighters. The fewer of those around, the better. Coincidentally, I got a book deal last week too, so pleased. especially with the recipes for Orang Utan burgers and panda casserole ;0)

  • codfish April 1, 2010 at 2:13 pm

    Once; shame on you. But, twice…

  • Dana April 1, 2010 at 3:10 pm

    Looks like you got the the first 3 commenters. You actually had me for a moment there. I do love the new header!

  • Courtney April 1, 2010 at 3:34 pm

    Wow! As a regular reader, can’t wait to get the book. Congratulations!

  • Rose @ The Bite Me Kitchen April 1, 2010 at 4:46 pm

    Well done! Can’t wait to check it out! Love the clean layout of the cover.

  • Sheila April 1, 2010 at 5:41 pm

    Hmm, did you intentionally place the book just so that title looks like “Wrightfool”? If so, clever!

  • L April 1, 2010 at 6:11 pm

    hee hee. I was hoping you’d have a big announcement today!

  • Chris April 1, 2010 at 7:15 pm

    Will these be for sale in the Bistro?

  • rach April 1, 2010 at 8:19 pm

    I was waiting for this….. you don’t disappoint….

  • Clare Barboza April 1, 2010 at 9:56 pm

    LMAO!!!!! You kill me.

  • Y April 2, 2010 at 12:28 am

    Okay, you got me last year, but not this year, darn it!

  • Teri Lyn Fisher April 2, 2010 at 3:32 am

    I also love the new header. But I wont say congrats unless I know this is for real. If this is April fools, its sad. I was super excited at first! Before I read about the part where you were clubbing a bluefin for 20 minutes… so Nice April fools try.

  • Fuji Mama April 2, 2010 at 3:34 am

    What?!? No whale in the book? LOL Great post!

  • Shannon April 2, 2010 at 6:39 am

    A lot more finesse than my eight year old who placed an egg on the top of his bedroom door and then called me for “HELP”.

    It was an egg from one of our chickens too.

  • MB April 2, 2010 at 8:58 am

    Ha, you had me for the first three paragraphs! Well done, that was a great April fools.

  • nina April 2, 2010 at 10:27 am

    You have all the right in the world to be proud!!! Well done, Matt!!

  • nina April 2, 2010 at 10:28 am

    ooops, you got me only because it is believable that you have a cookbook!

  • Barbara April 2, 2010 at 12:38 pm

    Wow, nicely done, Matt, congratulations. And the new design looks brilliant as well!

  • zenchef April 3, 2010 at 5:33 am

    Ok .. you announced you were opening a restaurant on April 1st last year.
    And you’re announcing a book deal on April 1 st this year.

    Fishy.. but good, Matt. Very good. :)

  • hank April 4, 2010 at 9:46 pm

    Looking at this today I did a double-take – how the hell did you get the book OUT already?! Then, remembering this is you, I looked at the date you posted the item. Now I am just impressed at your Photoshop skills!

    Nice one!


  • becky April 5, 2010 at 5:05 pm

    I missed this Matt! Hilarious! Awesome! Good show MATE!

  • Jonathan April 6, 2010 at 7:33 pm

    Congratulations. And well done for keeping it under your hat. Can’t wait to get my hands on a copy.

  • Brooke @ Food Woolf April 7, 2010 at 4:48 am

    Holy FISH CAKES! That’s so wonderful! What incredible news, my friend. Very proud to say I knew you when. Can’t wait to buy, read, and cook my way through your book! xoxoxoxoxo

  • barbara April 9, 2010 at 11:57 am

    Well I was going to say congratulations but I’m assuming it’s an April Fools post.

    Love your salami in the next post.

  • Lucy April 12, 2010 at 7:06 pm

    Hey that’s great! I can’t wait to read it.

  • Lauren April 14, 2010 at 3:19 am

    You put such a lot of work into this post you totally deserve to fool a few people. Love the bit about clubbing a blu fin tuna for 20 mins and the “Wrightfool”

  • ladyironchef - Singapore Food Blog April 14, 2010 at 4:35 am

    congrats dude! :)

  • Giff April 14, 2010 at 10:27 pm

    lol that’s two years in a row of excellence :) I miss your blog while I’m buried in startupland

  • stephanie May 10, 2010 at 6:54 am

    I was hoping you would link the New York Times review of your bistro on its anniversary, but I guess that is so 2009?

  • Kitchen Butterfly May 23, 2010 at 12:13 pm

    Congratulations on your deal – its amazing to do what you love and have ‘extras’ along the way. Superb

  • Rasa Malaysia May 26, 2010 at 12:09 am

    So sorry for being late, but congratulations. Is that the real book cover? It looks awesome, and I love seafood so much.

    I am sure it will be awesome!!! Congratulations again!

  • Yue Edwards September 6, 2010 at 2:41 am

    Congratulations on the publishing of the book!! i would definitely go check it out in the bookstore!